October 30, 2008

Harmonix Beatles Exclusive

I don’t normally post news on this blog because, well, everyone does news. But this particular news item is probably the single biggest announcement in rhythm game history, so I’m reposting it.

THE BEATLES INSPIRE NEW MUSIC VIDEO GAME; APPLE CORPS LTD., MTV AND HARMONIX COME TOGETHER FOR UNPRECEDENTED DEAL

Exclusive Agreement Set to Bring The Beatles Music to Fans for the First Time in Interactive Form Here, There and Everywhere in 2009

New York, NY – October 30, 2008 – The Beatles’ extraordinary music and phenomenal legacy is set to rock across the universe in the form of a video game through an exclusive partnership between Apple Corps Ltd., Harmonix and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B).

This partnership marks the first time that Apple Corps, along with EMI Music, Harrisongs Ltd, and Sony/ATV Music Publishing, has agreed to present The Beatles music in an interactive video game format. Published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band®, the game will be an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles. The game was creatively conceived with input from Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, and enjoys their full blessing. In addition, Giles Martin, co-producer of The Beatles innovative LOVE project, will provide his expertise and serve as Music Producer for this groundbreaking Beatles project.

“The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out,” Sir Paul McCartney said.

“It gives me great pleasure to be part of The Beatles / Apple and Harmonix / Rock Band partnership,” said Ringo Starr. “The Beatles continue to evolve with the passing of time and how wonderful that The Beatles’ legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence.”

“It’s cool. I love it and hope it will keep inspiring and encouraging the young generation for many decades,” said Yoko Ono Lennon.

“People are having so much fun playing Rock Band. Combined with The Beatles tracks, it is a great way to either listen or participate,” said Olivia Harrison. “If you like the music, it doesn’t take much persuasion to get you to play.”

“Introducing the genius of The Beatles to a whole new generation of music lovers through original and inspired ways is extremely exciting to us at Apple Corps,” stated Jeff Jones, CEO, Apple Corps. “We are truly pleased to be working with the innovative forces at MTV and Harmonix as they embody our mutual passions for music and creativity.”

“Many of us have been part of a generation that has long enjoyed an enduring love affair with The Beatles and now we’re looking to extend that love affair for future generations to enjoy,” said Van Toffler.” “Our inspiration for this project comes from a keen sense of history and a place of utmost reverence and respect for the band, their music and their heritage.”

"The impact of The Beatles is forever ingrained in the hearts, minds and souls of millions the world over," said Judy McGrath, Chairman and CEO of MTV Networks. "The Beatles are the reason many of us are WHERE we are, and some of us are WHO we are."

“We are honored to be part of this new way for people to discover the timeless music and art of The Beatles – the most creatively and commercially successful, critically acclaimed, and influential band in the history of popular music,” stated Paul DeGooyer, MTV’s Senior Vice President of Electronic Games & Music.

“By presenting their music and artistry through the creative filter of a groundbreaking video game, we are giving legions of fans and music lovers all over the world a profound, new way to experience The Beatles,” said Alex Rigopulos, CEO and Co-Founder, Harmonix. “This game will be a celebration of the Beatles undeniable legacy.”

As Alex mentions, this will be delivered as a standalone game experience, sort of like Guitar Hero: Aerosmith. I’m imagining a totally custom version of Rock Band with Beatles-centric equipment, characters, venues, and artwork. It is unknown whether the songs will come to Rock Band as DLC, but I doubt it — at least not initially. They probably want a period of exclusivity on the Beatles game.

Update: a few more details have emerged.

  • Scheduled for a holiday 2009 release
  • Around 45 tracks
  • Specific to 1962 – 1969 EMI catalog. Apparently that is almost everything except Let It Be

Truly great news, I had not heard! I wonder what kind of timeline they’re looking at.

Will
October 30, 2008 at 12:14 pm

I don’t know why everybody makes a big deal with this. Who really wants to rock with Beatles songs? Yeah, they have a nice song catalog. But I can’t see myself playing a Beatles song and actually enjoying it. It sucks.

Rock on! [Sight]

pm
October 30, 2008 at 1:46 pm

I won’t be picking this up for the same reason I didn’t buy GH: Aerosmith. What makes Rock Band and Guitar Hero fun for everybody is the variety of songs. Having music from one band takes that away. Besides, The Beatles are boring anyway.

Woodshed
November 2, 2008 at 8:55 pm

45 tracks!? I’d be happy with just a couple of Beatles songs – but that’s awesome if true.

Also Woodshed, go listen to The White Album, Magical Myster Tour and Sgt. Pepper’s and see if you think The Beatles are still boring. There’s more to the band than She Love’s You – their best works were their later stuff in my opinion.

Kyle
November 3, 2008 at 7:42 am

good Q&A with Harmonix on the Beatles and AC/DC packs:

http://au.gamespot.com/news/6200374.html

Jeff Atwood
November 4, 2008 at 1:59 am

what a some good country music to mix it up a bit, and wat about some zz top or led zepplin, some heart or dire straights,please start getting some good music,,i think some good allen jackson, shania twain, ect would be awesome to play..

wanda
November 5, 2008 at 3:48 pm

There was a rumor a long time ago of a country and western themed Guitar Hero… along with a few more genre specific titles.

Not sure why they haven’t done that yet. It certainly would be more appealing to me than a game centered around an entire band like GH: Aerosmith or the upcoming GH: Metallica.

Although I must say if you had to have a music game centered around a single band, the Beatles is probably the #1 band you could ever possibly pick for that.

Jeff Atwood
November 6, 2008 at 4:38 pm

Leave a comment